Setting goals can happen at any time, but there is something uniquely energizing about using the start of a new year to revisit your intentions. It’s the perfect opportunity to take inventory of what’s working and what you might want to change.
Whether it’s building authentic connections, saying ‘no’ more often, focusing on steady growth, or celebrating milestones, these 57 Dreamers & Doers members are pausing to reflect on the intentions they’ll prioritize to achieve success in 2025.
This look back—and forward—is a powerful reminder that there’s no time like the present to assess where you are and where you want to go. We hope these women inspire you to set your own intentions for the year ahead and empower you to embrace the courage to grow in the ways that matter most to you.
Founder of Design Match, connecting startups with top-tier designers, enabling seamless, on-demand collaborations that drive innovation and accelerate growth.
“My intention this year is to step into the spotlight. In tech, it’s easy to hide behind the product, focusing on features and functionality. But I have a voice and a story worth sharing. This year, I’m committed to sharing it. I’ve also let go of the intention to fundraise. We’re thriving as a bootstrapped company, and I’m embracing the freedom to choose my own direction without external pressures!”
Founder & CEO of Sengo, reimagining private investing by bridging community connections and meaningful capital access.
“As a Black woman building in the fintech space, my intentions for 2025 are centered on being of service. I want to create accessible opportunities for my ecosystem of founders/funders, which requires listening to their needs and being malleable to them. I am leaving behind exclusivist, ‘IYKYK’ approaches to growing the brand this year. I’m choosing collaboration over competition!”
Co-Founder of Relatable Nonprofit, empowering people to launch and grow nonprofit consulting businesses.
“In 2025, I'm moving away from the ‘grindset’ mentality. This past year taught me that success isn't about clocking endless hours but about working smart and prioritizing impact. By focusing my time on high-value projects and delegating tasks where possible, I'm setting myself up for sustainable growth and a more balanced approach to business.”
Founder & Lead Brand Strategist of 4th and Crawford, a creative communications agency that works hand-in-hand with pro-athletes and changemakers to create strategic and innovative opportunities and, ultimately, create legacies that change the game.
“For 2025, my intention is to hold fast to my crystal-clear vision for 4th and Crawford to be a catalyst for the world's changemakers. I’m letting go of the urge to fit our agency into a traditional ‘creative communications’ mold, and I plan to prioritize working with clients who are champions for their communities and committed to elevating and empowering others. We have no time to waste in making our world a better place!”
Founder & CEO of Fanfaire, a digital platform that empowers event decor professionals to manage bookings, collaborate on designs, and enhance client experiences seamlessly.
“In the coming year, I’m focusing on intentional growth and scalability—not just for Fanfaire but for the balloon and event decor industry as a whole. My primary intention is to support fellow artists and business owners by making Fanfaire a platform that empowers them to streamline operations and focus on the art and joy of creating. I intend to listen actively to the needs of my customers, innovate based on their feedback, and stay agile to meet the changing demands of this industry.”
CEO & Founder of Miss Tourist, a travel site helping people plan an unforgettable vacation with comprehensive fun guides on things to do, accommodation, local smart tips, and much more for many places worldwide!
“I’m committed to deepening the quality of our content by interviewing locals to bring out unique insights and hidden tips that go beyond what’s typically available online. By customizing articles to give travelers a direct vision of what their journey could look like, I aim to make planning more personal and inspiring. I’m also launching a personalized mailing list tailored to our readers’ individual interests, helping them discover travel advice and destinations that truly resonate with their needs.”
Founder & CEO of Verisult Training and Consulting Inc, an innovative college and consulting startup that helps immigrants and visible minorities to future-proof their careers.
“I'm focusing on building authentic relationships by truly caring, being present, and showing up for loved ones, friends, and others; establishing a solid and high-performing team that will deliver on the strategic goals for the year; and having a clear vision and communicating it regularly to my team and stakeholders.”
Founder & CEO of Em Dash Content Studio, a boutique team of expert writers and strategists that help their clients show up on search and establish themselves as thought leaders in their space.
“Last year, we worked on honing our expertise and creating specific packages that deliver results. One thing we want to focus on this year is working with clients we align with. Once you have mutual trust, the sky’s the limit!”
Founder & CEO of Cultiveight Communications, a mission-driven marketing studio dedicated to amplifying the visibility and accelerating the growth of brands poised to make a real impact.
“2025 will be all about movement and momentum. Sometimes when you're running a small business, taking actions can be so overwhelming to the point of analysis paralysis. We're leaving that feeling of limited capacity in 2024 and making small moves that create big momentum, and ultimately, growth.
Sometimes the smallest moves make the biggest difference. Start wherever you are, no matter how small, and you'll keep growing from there.”
CEO & Principal of Arable Ventures, guiding organizations to unlock their innovation potential and become more resilient by deploying the proven systems and best-in-class capabilities that allow new ventures to thrive, now and into the future.
“Evolve our business practices and offerings to meet new needs of the market. Currently, that means AI-driven innovation, supporting Chief Innovation Officers with diversified growth portfolios and teams, and focusing on building effective partnerships between corporations and startups. As product owners ourselves, we strive to be more adaptive, impactful, and targeted than ever.”
Founder & CEO of Leap_year, building powerful brands for visionary leaders in short collaborative sprints, changing the way work gets done.
“My intention in 2025 is a return to purpose. For myself: what impact do I want to make in this lifetime, however small? How do I want to change the world? And for my clients: what does your business stand for, and what does it stand against? I'm in the business of power; a brand without purpose has none.”
Founder & CEO of Climate Communications Collective, a boutique firm specializing in all forms of climate communications.
“I want to say ‘no’ more often to make way for more ‘yes.’ I want to be critical about prioritizing what aligns with my organizational goals. Community is key. It's also a two-way street. We have to keep showing up for others how we want them to show up for us. Finally, I want to continue asking for what I need; whether that's in a proposal or space away from my desk for the afternoon.”
Head of Marketing at Position2, an AI-centric growth marketing firm committed to helping innovative companies thrive by delivering best-in-class digital marketing and creative design.
“My core intentions seldom change. Those core aims are to continue to live in my authenticity, bringing that to everything I do; always being true to my values and ethics in every aspect of my life; and saying yes to opportunities that showcase the first two. Like many others, I have plenty of smaller, more tactical intentions that involve work and life. One of my consistent personal goals is to create more art in my free time.
I find it helpful to base those higher-level intentions off of my core value proposition or personal brand. I believe it makes them easier to achieve.”
Founder of RYLEN, a purpose-driven design lab dedicated to creating sustainable products, services, and experiences that positively impact communities worldwide.
“In 2025, my goal is to redefine entrepreneurship by empowering founders to build sustainable businesses that focus on genuine community impact over profit alone. Through my company, RYLEN, I’m nurturing a global community of changemakers who believe that true success means creating solutions that benefit the world. My intention is to foster authentic connections and lead with transparency, showing that purpose-driven leadership can—and should—transform lives.”
Founder & Managing Principal of Kōvly Studio, a brand and marketing agency for experience-driven brands.
“2025 is the year to embrace calm confidence while leading my growing agency. Entrepreneurship comes with continuous hurdles, obstacles, and opportunities. And as we enter year 10 of being in business, I know that the best outcomes always come from slowing down, allowing space to breathe, and thinking objectively.”
Founder & CEO of BAUCE Magazine, a lifestyle site for self-made women of color.
“After becoming a mother this year, I thought deeply about what I needed for my growth, especially during a major life transition. I realized as I moved into motherhood how important community has become for me to find my new self as a businesswoman and person. Thus, I've become intentional about providing that space for my readers. In this new year, I am being intentional about the ‘company that I keep,’ meaning that my goal is to actively surround myself with kind, passionate driven women who I can authentically relate to and be consistent about maintaining those relationships. I plan to also pay this notion forward by offering ways for my BAUCE readers to connect in the new year so they can see us as a reliable source for building their network.”
Founder & CEO of innermore, empowering individuals by addressing core skill deficiencies, transforming behavior, and fostering strong, confident consumers who take charge of their health journeys.
“In the year ahead, I will focus on navigating the challenges of entrepreneurship by taking consistent small steps through the intense moments and steadfastly refusing to shrink my vision to fit others' expectations. I intend to observe external opinions without absorbing them, ensuring they do not overshadow my path, while actively communicating Innermore's transformative potential to expand our audience and amplify our impact. I’m leaving behind the rigid discipline of giving 200% in a traditional sense, which stemmed from my excitement and impatience. Instead, I will embrace a more flexible approach that allows me to give my all in a way that aligns with my authentic style.”
CEO & Founder of Psychology Partners Group, a comprehensive mental health practice that provides compassionate psychotherapy, art therapy, and neuropsychological testing services to individuals and families facing challenges like depression, anxiety, ADHD, learning difficulties, parenting, self-esteem, relationships, family conflict, and work-life balance.
“In the upcoming year, my intentions for Psychology Partners Group revolve around expanding our reach and enhancing our service offerings to provide exceptional holistic mental healthcare. We intend to meet these goals in five key areas: strengthening community support, expanding services, integrating multidisciplinary approaches, branching out to new service areas, and cultivating a passion-driven team.”
Founder & Principal of Superbloom Strategies, a marketing consultancy providing storytelling, strategy and structure for growth-stage and scaling businesses.
“My theme for 2025 is ‘simplify.’ I’ve found that running a business comes with a never-ending ‘should do’ list. I want to quiet the ‘shoulds.’ I know what’s aligned with my goals and values, and which people and projects fill my cup. I’m going to focus on moving every day, connecting with the people I love in places that fill me with joy, zeroing in on the highest leverage business activities and setting aside the distractions.”
Founder & CEO of DALYA NYC, a custom clothing brand for women focused on helping women dress the way they want to be addressed.
“I’m focusing on adaptability, meaningful connections, and celebrating achievements. I plan to build deeper, more intentional relationships—with my team, clients, and partners—as I believe strong human to human connections are key to long-term success. Lastly, I want to focus on celebrating my wins and letting them truly sink in. In the past, I held back from acknowledging accomplishments, worried it might come across as bragging. But I’m learning that celebrating these moments builds confidence and inspires others.”
Founder & CEO of Katrina Purcell LLC, a fractional COO and consulting firm empowering tech startups to optimize their operations and achieve ambitious growth goals through strategic guidance and tailored solutions.
“In 2025, I will be focusing my intentions on amplifying impact and visibility, providing access to opportunity to those around me, which enriches my business and allows ripples of impact to spread. I will optimize operational efficiency and scalability in my own business to ensure I'm practicing what I preach, enabling me to deliver better and faster for my clients. I'm leaving behind the expectations and imposter syndrome that do not serve me in my big dreams of the future.”
Founder & Creative Director of Improve, a creative consultancy that helps people and companies handle uncertainty with confidence and creativity.
“To support my success in the year ahead, I’m setting intentions around authenticity, presence, and balance. I intend to focus on showing up as my most genuine self, both personally and professionally, embracing a deeper sense of presence in every moment. This includes being fully engaged with what's around me and approaching each day with the improvisational mindset. Balance will also be a core priority, making space for creativity, wellness, and rest alongside my ambitions.”
CEO & Founder of Ask a Chief of Staff, a platform dedicated to elevating the Chief of Staff profession and supporting executives in building high-functioning leadership teams.
“In the year ahead, I’m focused on shifting from working in my business to on my business, adopting a more strategic, big-picture approach. Personally, I’m excited to reconnect with travel and pursue social dancing while maintaining a balanced approach to fitness and wellness. An intention I’m leaving behind is the urge to ‘do it all.’ I’m embracing quality over quantity and allowing myself space to recharge.”
CEO & Co-Founder of Go To Market - Anti-Boring Branded Merchandise Experts, the anti-boring branded merch and swag experts, designing sustainable branded merchandise shops that reflect our clients’ brand values.
“My primary focus for 2025 is slow and steady growth. There's so much noise on social media about meteoric rises, viral content, and fast growth. Rather than shooting for huge goals, I want my business to grow at a healthy, slow, and steady pace throughout the year. This way we can stay in tune with our values and keep our work-life balance intact.”
Founder & CEO of Honeybees Group, helping clients build authentic selling skills that drive real growth without compromising values.
“I'm leaning all in on women in small business. We are leaving the corporate world at a fast rate and building businesses that solve problems and provide solutions for other women. We are going to change the financial power dynamic by supporting, hiring, and working with each other.”
Founder & Angel of New Solutions Network, evrmore.io, The Natanya Experience, a socially-minded collective specializing in behavioral health, digital transformation, and marketing strategies within the life sciences sector.
“As I navigate the profound loss of my adopted daughter, I’m focusing on honoring her memory by returning to what truly matters—meaningful connections and supporting local and small initiatives that can make a difference. In 2025, I intend to be more present and intentional with those around me, prioritizing quality in relationships over quantity and responding to others’ needs with greater care. I’m also letting go of the pressure to please everyone, recognizing that true impact comes from focused, heartfelt efforts. This experience has reminded me to align my work and intentions with compassion, grounding each action in purpose and presence.
I’ll also be expanding The Natanya Experience into a full media brand with new services and content designed to transform lives through behavioral science and integrative health. We’ll be launching a product line of supplements that aligns with our holistic approach, as well as a book that invites others into a journey of personal empowerment and well-being.”
Founder & CEO of PerfectDD, the first clothing brand that caters to women with fuller busts, offering pre-tailored styles in luxury fabrics with patented technology, empowering women to feel confident, stylish, and proud of their bodies.
“In the year ahead, I will focus on trusting my gut more and leave behind the need for outside validation. While external advice can be helpful, I am ultimately the expert on my business. I plan to channel my efforts by amplifying my core message to the needs of my customers, rather than investing energy convincing those who doubt my vision.”
CRO of RevUp Advisory, a team of all-stars that transform overwhelmed Founders and C-suites through real-world scaling expertise.
“In the year ahead, our intention at RevUp Advisory is to amplify our team with specialized expertise, bringing in top-tier talent to tackle the intricate growth challenges our clients face. We believe that by integrating diverse experts into each engagement, we can offer a more comprehensive approach, going beyond the limitations of a single full-time employee with a narrow skill set. This approach empowers our clients with a depth of knowledge and tailored solutions that drive real, measurable impact.”
Founder & CEO of Chapter tOO, LLC, an organizational and leadership optimization consultancy leveraging data-backed people insights to advance engagement, strategy, and training development processes.
“In 2025, I’m doubling down on only working on projects and with clients that truly align with my personal and company values, which are one and the same. I’m also committing to being extra intentional about carving out more breaks—experience has taught me that rest needs to happen before burnout. As for what I’m leaving behind, I’m done with the ‘do it all, be it all’ mindset; what’s for me will bring peace, not chaos.”
Founder & CEO of i heart brand partners, leveraging channel partners for growth without the grind.
“This year, I'm all about intentional connections—the kind where everyone wins. My focus is on giving, introducing, and making magic happen between the right people. No fluff or empty exchanges—just meaningful connections that spark big things. I'm leaving behind the hustle for hustle’s sake and leaning into building relationships that matter.
I'm also carving out time for what really matters—whether it’s family, downtime, or just breathing for a second. Setting boundaries isn’t just about saying ‘no’—it’s about making space for the things that keep us energized and inspired.”
Founder & CEO of The Hive, Ítaca, Etho Interiors, etc., providing the dynamic team a small business needs to thrive.
“In 2025, I’m shifting my focus to realistic, minute self-care practices and letting go of lofty intentions like journaling, meditating, and working out regularly. It feels hard to ‘give up,’ but with two toddlers and multiple new businesses, I know finding half an hour for journaling or a solid workout is unlikely. I'm already seeing progress by setting achievable goals—like minute-long EQUIPT workouts or recording quick thoughts on my phone instead of traditional journaling. This approach feels more sustainable and empowering, allowing me to actually follow through and see results.”
CEO of Change Consulting, the communications agency of choice for racial and social justice leaders.
“I have four intentions. One is to live out my definition of success, which is not just about work or money, but it’s also about my spiritual, emotional, mental, and physical health and nurturing my relationships and interests. The second is to enter 2025 as prepared as possible for what will be a volatile year politically, including a clear two-year plan for my business, which my team has contributed and bought into, and to contribute significantly to the work to defend and advance racial justice. The third is to work intentionally on my leadership. The fourth is to make time for rest, fun, and new experiences.”
Founder & CEO of Captivating Consulting, providing brand coaching for accomplished women so they can find the words to amplify their impact and make their mark on the world.
“In 2025, I plan to carve out one day per week for writing. Especially when I’m busy, it’s so important to make and hold space for reflection and creativity, and it always leads to new ideas, fresh energy, and a sense of pride in my own success. To support this goal, I plan to let go of self-doubt that often inhibits my efforts to prioritize time for writing and reflection. I have five years of data that show whenever I make this space, it always pays off in dividends.
I’ve been expanding my writing beyond Fast Company and LinkedIn to express myself in longer form through personal essays on Medium. I have found that the more I write in a real way, the more it comes back around and helps my business thrive.”
Founder of Ellen Hockley Consulting, the leading catalyst for mom-founded and led businesses, nurturing growth through practical learning, meaningful connections, and a holistic approach to well-being.
“In 2024, I was set to grow and scale, and then my entire personal world came crashing down. My biggest intention for 2025 is to take it slow, focusing on building the foundations of my newest business (Ellen Hockley Consulting) while hopefully selling (Evergreen Activewear) and making time to be with, support, and enjoy my family. With two young children, I am continually reminded of both how fast and slow time moves. If I don't preserve my physical and mental health, I won't be able to enjoy it all.”
Founder & ED of Karat School Project (KSP), helping women and girls break the cycle of poverty through education.
“In 2025, I will focus on harvesting the things that I have accomplished as a leader and the impact we have made as an organization. I often find myself trapped in a belittling mindset when looking at all that needs to be done and where we should be as an organization seven years in. Instead, I will invest in celebrating what was done, reconnecting with people I once met, and building on the impact that has been made thus far!
The bigger picture is bright, but it has been blinding at times. Making all effort and impact seems exhausting yet not enough. I'm taking a new approach that spotlights healthy contentment.”
Principal at MyFedTrainer, providing organizations with effective federal grant compliance training and ongoing support, empowering them to navigate the federal grant process with confidence, stay compliant, and focus on their greater community impact.
“We intend to build our capacity to expand our reach to all federal grant administrators across sectors (government, nonprofit, and for-profit entities). We want to stay focused on the needs of those we serve by providing high-touch, quality services and enhancing our user experience. While there are uncertainties with the federal government in the coming year, we remain focused on areas that will likely remain the same and adapt accordingly.
There is a huge need for clarity in the federal grants process, especially as over $1 trillion has been administered each year across agencies. We want to serve as many people as possible, as this has a positive impact on all of our communities and many important causes.”
Founder & CEO of Mrs. SEO, a woman-owned boutique firm offering SEO services, team training, and consulting to businesses of all types.
“In the new year, I plan to launch Junction Jack, a platform that will connect SEO experts with businesses needing these services. To support this effort, I’ve set an intention around delegation. As a long-time solopreneur, it’s hard for me to give up control in every aspect of my business, but I’m ready to level up and surround myself with the right support team. I also plan to streamline my existing business, Mrs. SEO, as I shift into startup mode with Junction Jack. It will be important for me to strike the right balance as I nurture both of these businesses for success in 2025.”
Co-Founder & Head of Brand Strategy of Little Sundays Studio, a boutique creative agency specializing in thoughtful, world-class branding and packaging design for food, beverage, kids, beauty, and consumer product brands.
“At Little Sundays, we’re excited to focus on meaningful collaborations in the year ahead across everything we do. We believe that when we work with clients who align with our values—both as an agency and as people—the work and the results are so much more powerful.
For me personally, this means partnering on projects that prioritize sustainability and caring for the planet, ensuring we’re leaving a better world for the next generation. It also means collaborating with brands and people who are making a positive impact—brands that lead with authenticity, transparency, and a shared sense of purpose that both my team and our clients can feel proud of.”
Founder & CEO of LOUPN, an inclusive jewelry brand with a mission to brighten our communities and help people BE SEEN.
“My intention for 2025 is to build new partnerships to reach $1 million in sales. Through the recent launch of our A Child's Dream Collection, surrounding myself with the right partners has proved to be the most effective and fulfilling way to grow. I am an introvert, but I now feel more confident and courageous to connect with people who share the vision of creating a better world for current and future generations.
Most of my career has been in the digital space, so I didn't feel confident creating physical experiences. However, with the right partners, I was able to efficiently and effectively create a beautiful physical experience that welcomed joyfulness for our recent A Child's Dream launch party. I'm looking forward to collaborating further!”
Growth Strategist at Creative's Catalyst, a boutique consultancy helping service providers productize their expertise and transition from implementers to trusted advisors.
“In 2025, I'm intentionally leaving behind the notion of ‘have to’ work and embracing what brings joy and authenticity to my business. After building and leaving a multi-7-figure company that served tens of thousands, I learned that aligned scalability matters more than hitting arbitrary revenue goals. I'm unapologetically focused on being vocal about how I can help others transform their businesses through simplification and strategic growth—choosing to serve those who resonate with my message rather than trying to be everything to everyone. My intention is to show other service providers that less can truly be more, and that success doesn't require sacrificing your authentic way of working.”
CEO & Co-Founder of So Syncd, a media company that focuses on dating, personality types, and personal growth.
“For me, 2024 was all about streamlining and simplifying my work life. As I look to 2025, I feel like I now have space for creativity and experimentation. I will be about exploring new ideas and taking on new challenges. I aim to replace old habits and processes with new ones that are a better fit for this upcoming phase of the business.”
Brand, Marketing Strategist, & Founder of Creative CEO, a human-centered business and marketing platform dedicated to empowering women of color, especially first-generation entrepreneurs, to build sustainable, purpose-driven businesses.
“In 2025, my intention is to show up more vulnerably with my community, leaving behind the fear of being fully seen, heard, and understood. I’m prioritizing nervous system regulation through acupuncture, breathwork, intentional nutrition, and tapping deeper into astrology and human design to align with my natural rhythms and strengths. These practices are not luxuries but the foundation for how I lead, create, and share openly—breaking down walls and eliminating gatekeeping. This year is about raw authenticity, alignment, and embracing unconventional tools to build a life and business in flow.”
Co-Founder of The Rise Journey, providing high-value, metrics-driven support to facilitate positive organizational change, based on inclusion and social impact for small HR teams.
“In our HR and DEI consulting work, we aim to bring people together, emphasizing collective success over division. I’m committed to letting go of anything that doesn’t serve me and focusing on what I can control and where we can have the most impact. With a shifting team and a critical year ahead, I’m working closely with my co-founder to ensure our intentions stay aligned and that we are supporting each other and our team through every challenge.”
CEO of CMO, a production company that carefully chooses the stories to be developed and produced, carrying each project from the idea’s conception to finish.
“For next year, at CMO we aim to continue creating and producing content of the highest quality for audiences worldwide. Regardless of the language or idiosyncrasies of each project, we strive to inspire, move, and entertain our audiences. We love making movies and series to be enjoyed on the most globally recognized platforms.”
Founder & CEO of Exp.Design LLC & Guided LXP, a creative learning agency specializing in custom learning solutions, including e-learning development, learning design consulting, and platform support.
“To support my success in the year ahead, my intentions will have to focus on impact, innovation, collaborations, and connections. I need to be more intentional in making the impact I want to make through my companies. I want to learn about new innovative ways to improve experiences for our customers. I want to find the right partners to collaborate with and grow with. I want to truly make connections with our customers, family, and friends and be a supportive agent in their lives.”
Journaling, Manifestation Coach, & Founder of Bliss'd, creating easy-to-use journals and courses designed to help women embrace journaling as a powerful tool for clarity, confidence, and creating more magic in their lives.
“In the year ahead, my intention is to focus on growing an aligned community that truly resonates with my message and recognizes the value I bring through my business. I want to connect with people who are genuinely interested in journaling and personal growth and the tools I offer, rather than getting caught up in surface-level metrics like follows, likes, or views.
I’m also leaving behind the mindset of scarcity when it comes to my audience. Instead, I’m embracing the belief that every unfollow or unsubscribe is simply making space for someone more aligned to join my community. This mindset shift allows me to focus on authenticity, impact, and creating meaningful connections, things that truly support my long-term success.”
CPA, CTC, & Founder of The Tara CPA Firm, LLC, empowering CEO Mom Service Providers to use their businesses strategically—helping them keep more of their hard-earned money, reduce tax burdens, and create more time for what matters most: their kids.
“To flourish in the year ahead, I'm leaving the myth of balance behind (which was my intention for so many years). Now, I'm intentionally focusing on doing less, which means I have to truly prioritize what matters most. I've learned that doing less yields better quality results and a happier me in the long run. I want to lean into that more so I can truly re-find myself as a CEO, wife, mom, and friend.”
Founder & CEO of Better Together, a Black woman-founded, purpose-driven communications agency with roots in Washington, D.C. and a global reach.
“In 2025, I’m focusing on building stronger partnerships and driving action in areas that matter, like addressing biases in generative AI and creating opportunities for underrepresented voices. I’m leaving behind approaches that maintain the status quo, instead doubling down on solutions that create real, actionable change. By honing in on transformative projects and bold initiatives, I’m setting the stage for impactful leadership in the year ahead.”
Story Coach at Liz Morrison Strategic Storytelling LLC, helping ambitious professionals and innovative teams unlock the power of their personal stories so they can communicate better, connect deeper, and inspire meaningful action.
“As a Story Coach, I select three guiding words to proactively shape the story I want to live each year. In 2025, my words are creative, harmony, and strength. Creativity will fuel my vision to bring new ideas to life, like launching a podcast and expanding my storytelling offerings. Harmony and strength will guide me to align my life’s many facets, build resilience, and show up with purpose and confidence.”
CEO of Belgian Boys, creating whole ingredient breakfast with a European twist so families can prep less, smile more, and indulge better.
“This year, I had the opportunity to step away from the day-to-day of Belgian Boys for maternity leave. I'm proud of myself for getting out of the weeds, but of course I spent a lot of time thinking about the business. This time made me realize the value of slowing down and looking at the big picture instead of staying wrapped up in checking off endless to-dos. As I head back to work in the new year, I plan to keep time in my weekly schedule to step away from the day-to-day and think big.”
Keynote Speaker, Communication Coach, "The Power Of The Only" podcast host & author of AngelaChee.com, helping leaders own their Only and be YOU, Amplified!®-own their voice and power and be clear, confident, and connected on-camera and off.
“In my early career years, I was a type-A overachiever. It’s what made me successful. But as we move to different life stages, it’s important to create a new vision of what we value. In this season as mom to two teenagers, with aging parents, and launching a new book, I’m focusing on joy and taking time to savor and celebrate all the moments, big and small. Celebration isn’t a luxury; it’s a necessity. And as a child of immigrants, I had to unwire my scarcity mindset and make a conscious effort to move from survival to thriving. Sometimes, I go into default mode, especially when I get busy. But then I snap back by doing things that bring me joy—listening to 80’s music, watching comedy, going to yoga, or watching the sun set.”
Founder & CEO of Mysha Inc, the mom group reimagined, supporting women in their transition to motherhood by connecting them to other moms at the same stage of the journey, vetted resources, and invaluable community.
“I’m focusing on being a better leader by asking for more feedback. I’m also learning to prioritize hiring more talent to ensure the business is supported if anyone needs to step out or take a pause.
I’m also focused on getting out of the operation and in front of the business to authentically share Mysha with additional news moms via podcasts and events.”
Founder & CEO of Practice San Francisco, a multi-location Bay Area mental health and wellness center providing mental health intervention, innovative mental health education and prevention services to families, schools, and corporations.
“My primary intention for the new year is to do fewer things with more focus. I have several close friends who are also female founders, and our shared mantra for 2025 is: "No more shiny new things!" I want to go into the new year being more strategic about where I spend my time and energy, limiting the pull toward multitasking and really making a point of showing up as my best self on the tasks and initiatives I choose to prioritize.”
Founder & Chief Catalyst of illumine.earth, founded on the premise that human ingenuity has the potential to solve our existential challenges within our lifetime.
“I plan to be audaciously ambitious about my mission to help all leaders lead in resonance with their inner light so they can in turn catalyze a bigger, bolder, brighter positive impact than they had ever imagined.
I also plan to activate my vision to invest directly in nature restoration. The world needs to restore 30% of nature by 2030 and 50% of nature by 2050; we’re nowhere near the goal. Although governments and large corporations need to do their part, I think all individuals, families, and small/medium enterprises can also massively contribute. Through my business model for illumine.earth, I’m going to light a path for all of us to do so.”
Founder & CEO of Sage Haus, a platform that helps busy parents reclaim their time by building a village and support system, delegating and outsourcing the mental load, while creating repeatable home systems to support improved partner collaboration.
“In 2025, my intentions center on deepening connections with my clients and customers, truly understanding their needs and creating solutions that make a meaningful impact in their lives. My focus is on refining my offerings and expanding my services to help even more families reclaim their time and reduce their mental load.”
Founder & CEO of iHartContent, a bilingual, boutique content agency dedicated to empowering female founders to own their digital narrative and tell their story.
“This year, I'm leaving behind hard-line revenue goals in favor of a mindset of curiosity: How can we continue to build and scale in a way that best supports my well-being and that of my team? 2024 was a fantastic year of growth for us, but it was also marked by tight deadlines, stress, and a close call with burnout on my part. For 2025, I’m setting the intention to treat the year as an experiment in discovering what can happen when we truly prioritize alignment and mindfully integrating work and life.”
Founder & Coach of alvitacoaching.com, a creative-driven career and leadership development firm, empowering professionals to thrive through innovative strategies and personalized growth journeys.
“This year, I’m focusing on embracing discomfort, as I’ve found the greatest growth comes from leaning into challenges. I’m also committed to writing clear, comprehensive visions for my goals, supported by actionable plans to achieve them. Additionally, I’ll rely more on the incredible expertise in my network, surrounding myself with brilliant people who inspire and guide me. I’m leaving behind the mindset of waiting for the ‘perfect moment’ and instead choosing to take bold, decisive action.”